Proceedings of the 1st International Conference on Language, Literature, Culture & Education 2014
ISBN 978-967-13140-0-5

Identity at Stake: Mohsin Hamid’s “The Reluctant Fundamentalist”

Humaira Tariq

University of the Punjab


This study is conducted to identify the most appropriate approach during issue or crisis management. It used 3 local case studies of organizations and institution in Malaysia. Findings show that straightforward approach is favourable during approach-approach situation compared to non- straightforward approach as it has ability to increase the corporate credibility of organizations and institution during approach situation. Malaysians also not perceived non-straightforward response as a contributing factors for better organizational corporate credibility.


Immigrant, Identity crisis, America, Muslim, 9/11

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