Chiang Mai Rajabhat University
Objectives of this qualitative research were to study a way to access and utilize learning media of Thai Public Broadcasting Service or Thai PBS and to develop learning and teaching Social Sciences subjects by using learning media. Data were collected by using In-depth Interview, Focus Group Discussion, Group Activities, Secondary Data Collecting and Observation. It was found that for the utilization of the public broadcasting’s learning media, Thai Public Broadcasting Service as a producer or a broadcaster and School of Community Development, Chiang Mai Rajabhat University as a utilizer had to consider a concordance with Thai PBS’s and the department’s works as well as their needs. Their most significant roles and duties were to promote various forms of educations in order to extend the media’s advantages to be used broadly. For the utilizer, the key parties were lecturers and students who chose the media relating to their needs in order to have interesting and a many kinds of learning. Moreover, the media could make the students clearer understand the contents of the subjects that were concrete. Then, they could share their own ideas, categorized the media by the contents of the TV programme to have suitable media. This led to guidelines for development learning and teaching 6 Social Sciences subjects. 5 informative, entertaining and news TV programmes of Thai PBS were chosen and these TV programmes were re-run on its website. To develop learning and teaching with the above media, many factors were considered like desired contents that correlating with the objective of the subjects, the suitable contents of the programmes, supportive facilities and equipment as well as continual activities to build up knowledge and understanding as using the media.
public broadcasting, learning and teaching development, media access