International Islamic University Malaysia
This paper reports the preliminary findings of the study which addresses the investigation of the intensity of posting selfies and selfie culture on Malay values among Muslim female students in a higher learning institution in Malaysia. The underpinning theory informing this study is Self-Presentation Theory by Erving Goffman. Self-administered survey questionnaires were conducted among 400 female respondents from 18 to 28 October 2016. Two hypotheses were tested on the relationship between the intensity of patterns of posting selfies and selfie culture on Malay values. Both hypotheses were supported. The associations between the variables were direct or positive. Despite what has been reported in previous studies, it could be inferred that Malay females who had an increased intensity of selfie patterns and high tendency towards adopting selfie culture, still adhered to Malay values. This research hopes to add to the literature on the existing knowledge gap on selfie culture among female Muslim youth and to shed light on a better understanding of the role and influence of selfie culture on Malay values.
Self-Presentation Theory, Malay values, selfie culture, Malay youth